Google’s search ranking rules are constantly changing. One significant change is the new focus on E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Now, ‘Experience’ is more important than ever.
This change affects how your business shows up on Google.
What Does ‘Experience’ Mean for Google?
Google aims to display users with the most relevant answers. They want content written by people who are knowledgeable about the topic or have real-life experience with it.
Think about it: if you want to buy a product, would you trust a review from someone who used it or from someone who didn’t? The answer is clear. Google thinks the same way.
Showing ‘Experience’ in your content means sharing real stories, facts, or examples. This makes your website more trustworthy for both Google and your customers.
Why ‘Experience’ Matters for SEO Services
If you want your website to rank well, just using keywords isn’t enough anymore. Google looks for content that shows you have real knowledge and experience.
If you provide SEO services, share your success stories. Show how you helped clients improve their rankings. This allows Google to see your expertise and builds trust with visitors.
How Experience Helps Performance Marketing
Performance marketing is about getting results. When you demonstrate your experience—how you planned and executed a campaign and what results you achieved—it builds confidence.
People want proof. They want to know you’ve done it before and can do it again. Sharing this experience makes your performance marketing more powerful.
Building Brand Positioning Through Real Stories
Good brand positioning means standing out and being remembered. Sharing authentic experiences and honest stories helps you connect with your audience on a deeper level.
People trust brands that are real. Show what makes your brand unique. Talk about your journey, challenges, and wins. This makes your brand feel more human and trustworthy.
Experience in PPC and SEM Services
Even in paid ads, ‘Experience’ matters. Your ads can get clicks, but your landing page must feel trustworthy.
Ensure your landing pages display genuine customer reviews or examples. This proves you deliver what you promise and keeps visitors interested. Google also checks these signals to rank your site higher.
How to Show Experience in Your Content
Adding ‘Experience’ doesn’t mean writing long stories. It means being transparent and honest. Here’s how:
- Write from real knowledge. Share what you or your team has done.
- Use photos, videos, or screenshots to prove your points.
- Show case studies with clear problems and solutions.
- Add honest customer feedback and reviews.
- Keep your content updated with fresh info.
Easy Tips to Improve Your E-E-A-T
- Share Team Stories: Let your experts tell what they’ve learned.
- Be Honest: Don’t exaggerate your claims.
- Focus on Quality: Write content that is applicable and clear.
- Show Who’s Behind Your Content: Add author info and credentials.
- Encourage Customers to Share: User stories build trust fast.
Why Experience Leads to Long-Term Success
Quick tricks may bring short boosts, but real success comes from trust. When your audience sees your genuine experience, they stay loyal.
This trust means more people will utilise your SEO, PPC, and SEM services. Your performance marketing will become more effective. And your brand will grow stronger.
Google’s new focus on E-E-A-T shows that real experience matters. This is good news for businesses ready to be honest and helpful.
If you want to improve your online presence and rank better, share what you know and have done. Real experience builds trust with Google and your customers.
